How to Overcome the Biggest Excuse Holding Most Authors Back...

Here's the harsh reality: 

Most would-be authors or would-be repeat authors fall prey to a dangerous trap that steals away from them all those wishes and dreams of writing a best-selling, life-changing, movement-building book. 

The trap is this: We make up stories about time that disempower us.

Time itself isn't a problem.... We all have the same amount. You, me, Tony Robbins, Brene Brown, Oprah, Deepak Chopra, Justin Bieber (not sure why he's on the list, but he is)——we all get 24 hours in a day. The difference between us all is how we use that time, which comes as a direct function of how we relate to it. 

Many people who want to do something awesome, but just aren't executing relate to time in these ways:

  1. I don't have enough time to work on this now.

  2. I'll get to it later.

One voice is playing victim to time, the other is just plain old procrastination (and both come from fear, I reckon). 

What happens after these thoughts is pretty obvious for most folks. The dream project doesn't get done. The would-be best-selling book dies on someone's lips. The movement and its impact become a bittersweet daydream that lingers around someone till death. The world is left without some other unique expression that could shift lives wonderfully. 

In short, the book doesn't get written. 

I heard it said once that the world's greatest inaccessible resource lies in its graveyards——just think of all the unmet human potential residing there. 

How morbid but how true. 

So how do we get over the excuse of time?

The clear and simple antidote is this: 
Take your book from dream status to project status. Stop daydreaming and put in a program that looks something like this. 


  1. Commit to a firm decision to get your book out into the world.

  2. Then take some freaking action. (My first suggested action is to create or find a team that will hold you accountable, a team that knows how to go from idea to bestseller.)

  3. Own your calendar by creating time now. (You'll probably have to cut some things out!)

  4. Use that time to take more action.

(Relentlessly repeat steps 1 through 4 until completion). 

So, if you're ready for that..

If you've had enough with your excuses and are sick of cycling through the same patterns of failing to commit and execute... 

If you're really serious about changing the world with your best-selling book...

Then I look forward to hearing from you. 

Believing in You,
Ben Allen


B. C. Allen